Getting on the phone is a big part of being a real estate agent. But there are so many reasons to avoid it! Lack of time, forgetfulness, and most importantly not knowing what to say.
Today I want to go over some of the ultimate real estate scripts for keeping in touch with your leads and past clients. Armed with these scripts, you’ll have more natural, effective conversations that build trust with your contacts and help you stay top of mind.
As a bonus tip to combat that pesky forgetfulness that might be preventing you from making regular phone calls, try setting up reminders to let you know when it’s time to connect with your prospects and Sphere of Influence. A good real estate CRM can send you keep in touch call reminders to notify you every month, quarter or year to put in a call. This way you won’t lose touch with your important leads and risk losing them to another agent.
I hope these phone call scripts give you some actionable ideas for occasions to call your real estate clients and prospects, and what to say when you do.
Real Estate Script 1: Touching Base Phone Call
Hi Jill, it’s (your name) from XYZ Realty. I just wanted to touch base to say hello. How was your vacation to (inquire here about a recent trip, family event, or other information they have shared with you in the past that you’ve saved in your CRM). I want to make sure I still have your most current contact information. While we’re on the phone, have you been thinking about buying or selling at all?
Real Estate Script 2: Referral Request Phone Call
Hi Jill, this is (your name) calling from XYZ Realty. I wanted to chat briefly to remind you how much I appreciate any referrals you can send my way. Statistics say that over the course of a year, you’ll come across 3-5 people who are planning to move. When you run into these people, I’d reall appreciate if you’d pass on my information to them, or send their information to me so I can reach out. While I have you on the phone, who do you know that is thinking about moving right now?
Real Estate Script 3: Happy Birthday Call
Hi Jill, it’s (your name) calling from XYZ to wish you a happy birthday! I want to wish you all the best on the upcoming year.
Real Estate Script 4: Home Anniversary Call
Hi Jill, this is (your name) from XYZ Realty. I noticed that it’s your (X) year anniversary since you bought your beautiful home. I hope you’ve been enjoying many happy times there. I’m just calling to congratulate you and thank you again for chosing me as your real estate professional. Please don’t hesitate to contact me if I can help you or your friends and family with anything related to real estate or home ownership.
Real Estate Script 5: Business Directory Call
Hi Jill, it’s (your name) calling from XYZ Realty. Over my career working as a real estate agent in the (city name) area, I’ve put together a terrific list of contractors, suppliers and tradesmen. My clients love having this list of reputable professionals on hand and I realized I haven’t shared it with you. Can I email you a copy?
Real Estate Script 6: Special Event Call
Hi Jill, this is (your name) from XYZ Realty. I’m reaching out to invite you to a neighborhood BBQ that we’re hosting, it would be wonderful if you could come! We’ll have activities for the kids, too. It’s going to be a great afternoon of fun for the whole family, and there is no charge! (Give details of event).
Source: Ultimate Real Estate Scripts to Keep in Touch and Get More Business